Tea Repertoire, World of Coffee Geneva 2025, specialty coffee & tea

June 19, 2025

Geneva, Switzerland — June 19, 2025 — Today, Tea Repertoire is thrilled to announce its participation at World of Coffee Geneva 2025, Europe’s premier specialty coffee and tea trade show. Join us June 26–28 at Palexpo, booth #1131, where we’ll showcase our award-winning, single cultivar, single origin matcha and specialty teas alongside the coffee world’s finest.

Why Geneva?

World of Coffee Geneva is making its debut in Switzerland at Palexpo—a strategic venue just minutes from the airport—running June 26–28, 2025. The show is projected to bring together over 13,000 professionals from 160+ countries.

This milestone event features:

• 430+ exhibitors across coffee, tea, and accessory brands

• Immersive features like Roaster Villages, cupping sessions, and Best New Product & Coffee Design Awards

• A robust program of lectures, workshops, and competitions, including latte art, coffee-in-good-spirits, and more

What Tea Repertoire Brings to the Table

At booth 1131, Tea Repertoire will:

• Showcase signature luxury, specialty Swiss tea brand and innovative tea pairing and matcha for cafes and hospitality settings

• Offer on-site tastings, matcha and cold brew tea into a coffee-centered environment

• Demonstrate how tea and matcha can be a mindful addition to the HORECA industry—echoing the global trend of tea

A Cross-Category Fusion

Tea’s resurgence is no secret: with rising interest in specialty coffee and growing wellness demand, consumers are turning toward carefully cultivated and produced, artisanal, specialty tea as well —top ceremonial matcha and loose leaf teas for their daily tea rituals —as a more contemplative, health-oriented choice. By positioning ourselves within this coffee-forward event, Tea Repertoire helps bridge both worlds, inspiring baristas, buyers, and cafes to diversify their menus with our highly aromatic, award-winning, single-origin, top quality ceremonial matcha and whole leaf teas to accompany their quality coffee offerings. 

Plan Your Visit

• What: World of Coffee Geneva 2025 (Palexpo, Geneva)

• When: Thursday–Saturday, June 26–28, 10 AM–5 PM daily

• Where: Booth #1131

• Why: Discover new tea products, network with hospitality professionals, and find out how tea can enrich café offerings

Stay tuned for our roster of on-booth events—from guided infusions to pairing masterclasses. We can’t wait to steep the conversation, share our award-winning matcha and teas, masterfully prepared for your tasting, and connect with innovators across the specialty beverage industry.

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